Fresh Lifelines for Youth
In 2010, Fresh Lifelines for Youth (FLY) celebrated 10 years of groundbreaking work helping at risk youth avoid the criminal justice system. FLY was focused on transforming their funding model and increasing their base of personal donors for greater organizational stability. Additionally, they embarked on a branding campaign to formalize messaging to key constituents. FLY approached the Department of Expansion to support these efforts by creating a signature marketing and outreach film and three shorter films about their specific programs.